Prof. Dr. Angela Roth
School of Business, Economics and Society, Chair of Information Systems I, Innovation and Value Creation

I am doing research in the field of open and service innovation. One focus is to analyse how physical and digital platforms must be designed to foster service ecosystems and networks. The topic of how to integrate different disciplines, e.g. medical engineering, digital health, but also education and retailing into such platforms and spaces to innovate services, is highly relevant.
Research projects
Build future of service research and service innovation in German research landscape (DL2030, DF2, OSL) – Analyse smart service development processes and service ecosystems (smarthappps) – Designing platforms and spaces for service innovation (Josephs).
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VoWINfra: Vorausschau: Wertschöpfungspotenziale und Infrastruktur
(Third Party Funds Single)
Project leader: , ,
Term: 1. November 2025 - 31. October 2026
Acronym: VoWINfra
Funding source: Bundesministerium für Forschung, Technologie und Raumfahrt (BMFTR) -
VoWINfra: Vorausschau Wertschöpfungspotenziale und Infrastruktur
(Third Party Funds Group – Overall project)
Project leader: , ,
Term: 1. October 2025 - 31. October 2026
Acronym: VoWINfra
Funding source: Bundesministerium für Forschung, Technologie und Raumfahrt (BMFTR)
URL: https://www.zukunft-der-wertschoepfung.de/projekte/vorausschau-wertschoepfungspotenziale-und-infrastruktur-vowinfra/The project examines how infrastructures as socio-technical systems secure existing value creation, tap into new sources through digital and ecological transformation, and themselves generate value. The focus is on traditional production and service sectors and their infrastructural foundations. Challenges such as climate change, cybersecurity, geopolitical tensions, and skills shortages are analyzed as risks and opportunities. The aim is to understand the interaction between market and public welfare interests and to derive recommendations for action for more resilient, sustainable value creation – always in the context of critical infrastructures.
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ResiKomp: Strengthening the resilience of value creation networks through competence pooling
(Third Party Funds Group – Sub project)
Overall project: Konzipierung von Kompetenzdepots
Project leader: ,
Term: 1. January 2025 - 31. December 2027
Acronym: ResiKomp
Funding source: BMFTR / VerbundprojektIn the automotive, IT/semiconductor and smart infrastructure sectors in particular, supply bottlenecks, natural disasters, political instability or pandemics can lead to the complete collapse of value creation networks. Until now, there has been a lack of ability to quickly and flexibly deploy critical skills that are needed at short notice in crisis situations. For example, if maritime transport is disrupted, competences are needed to change transport routes, or expertise to negotiate emergency contracts. Together with partners from the sectors, the project is developing solutions on how to pool competences in a network with other actors.
ResiKomp aims to increase the resilience of value networks by procuring the necessary competences through digital competence pooling. Competence pools are digital points of contact for companies to identify critical competences in specific sectors, simulate crisis scenarios and their potential impact using, for example, AI algorithms, and develop mechanisms and specific actions to provide and procure the necessary competences in response to potential disruptions. Platform- or community-based approaches will enable companies to access critical competences across their network in crisis situations. This includes mechanisms to ensure a balance between trust and competition, hidden competence monopolies and risk mitigation mechanisms.
The project idea is characterized by the cross-network bundling of several necessary pillars for the provision and procurement of competences in crisis situations. These pillars provide tools for identifying, simulating and exchanging critical competences. In the future, a community of practice, leveling options for networks and operator concepts for digital competence pools will emerge.
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K4E: Kicks4Edge
(Third Party Funds Single)
Project leader:
Term: since 1. June 2024
Acronym: K4E
Funding source: IndustrieIPCEI-CIS stands for Important Projectsof Common European Interest - Next Generation Cloud Infrastructure andServices. The EU funding program aims to create a powerful and sustainablemulti-provider cloud edge continuum for Europe. Kicks for Edge contributes tothe identification of requirements for industrial applications inthe area of edgeand cloud technologies in small and medium-sized enterprises in Germany and tothe derivation of new technological developments.
The research project"Kicks4Edge" aims to empower SMEs to digitalize their production andprocesses using cloud-edge technologies. To achieve this, the project promotesthe interoperability of heterogeneous production and control systems throughconnectivity and interfaces, as well as through new software and serviceofferings for open industrial edge systems and digital business models.Additionally, an open "Industrial Edge Ecosystem" is to be fosteredand maintained.
Incollaboration with the Institute for Factory Automation and Production Systems (FAPS), qualitative interviews are being conducted withcompanies. Based on these interviews, an "Edge Playbook" will bedeveloped as part of the project. This playbook is intended to serve as aguideline for the use of edge devices in various application scenarios, helpingusers identify, develop, and implement their own use cases.
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SHAPE: Dienstleistungsorchestrierung – Entwicklung und Pilotierung in Ökosystemen
(Third Party Funds Group – Overall project)
Project leader:
Term: 1. January 2024 - 31. October 2027
Acronym: SHAPE
Funding source: Bundesministerium für Forschung, Technologie und Raumfahrt (BMFTR)SHAPE zielt darauf ab, skalierbare Ansätze zur Etablierung von Dienstleistungsökosystemen für KMU,
öffentliche Einrichtungen und andere Akteure zu entwickeln. Dies beinhaltet die iterative und
datenbasierte Entwicklung von Dienstleistungsinnovationen, die flexible Ressourcenallokation, die
Anpassung der Akteursbeziehungen und die digitale Transformation dieser Ökosysteme. Durch den
Aufbau einer Hub-Struktur und die Einbindung von Multiplikatoren sollen diese Ansätze digital
zugänglich gemacht und bei der Umsetzung unterstützt werden.
Das Projekt SHAPE erforscht Mechanismen zur dynamischen Ressourcenallokation und agilen
Rekombination von Akteursbeziehungen, um einen allgemeinen Ansatz zu entwickeln, der in
verschiedenen Domänen anwendbar ist. Durch die Automatisierung der Auswahl und Kombination von
Kompetenzen und Ressourcen soll eine skalierbare Methodik für Dienstleistungsinnovationen in
Ökosystemen entwickelt werden, die kundenorientiert und auf verschiedene Branchen anwendbar ist. -
SHAPE: Orchestrating services – Development and piloting in service ecosystems
(Third Party Funds Group – Sub project)
Overall project: Service orchestration - development and piloting in ecosystems
Project leader: ,
Term: 1. January 2024 - 31. October 2027
Acronym: SHAPE
Funding source: Bundesministerium für Forschung, Technologie und Raumfahrt (BMFTR)The research project SHAPE aspires to foster data-driven service innovations, which offer substantial benefits for the transformation and resilience of the German economy. Customer-specific, data-driven services increasingly require the cooperation of several actors, who have the required know-how, methodological expertise and resources. As a result, value co-creation is increasingly taking place in ecosystems. Hence, during the project period, the SHAPE hub is to be developed as a vehicle to orchestrate actors and resources and provide them with a set of methods that they can use for data-driven service innovations in ecosystems. The aim is to develop scalable approaches for establishing service ecosystems for SMEs, public institutions and other stakeholders.
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ROBIN: Resilience by orchestrating citizen-driven innovation through digital platforms in urban-rural constellations
(Third Party Funds Group – Overall project)
Project leader:
Term: 1. January 2024 - 31. December 2026
Acronym: ROBIN
Funding source: andere Förderorganisation
URL: https://www.bidt.digital/forschungsprojekt/resilienz-durch-burgergetriebene-innovation-mithilfe-digitaler-plattformen/The research project investigates how theresilience of municipalities can be improved by orchestrating citizen-driveninnovation. Through the transdisciplinary involvement of civil society, municipalities can benefit from innovation impulses or hand over parts of theinnovation process to civil society to be more agile in responding to crisesand challenges, while at the same time enabling civil society to participatemore by strengthening its own capacities. The aim is therefore to explore howan open digital innovation platform for municipalities should be designed sothat innovators from civil society can organize themselves there at a lowthreshold to jointly develop solutions in crisis situations (possibly incooperation with the municipality). As the problem areas of socio-environmentalchallenges in the context of sustainability (e.g. mobility, climate change,food supply, local recreation, housing, or education) in urban contexts tend torequire a regional level in the sense of subsidiarity, another focus of theproject is the interweaving of urban and rural areas as socially andfunctionally complementary spaces for the common good. In the design andprovision of such a platform, the project also considers issues of dataprotection and the provision of such a platform, e.g. as a public service.Through the permanent and sustainable establishment of a digital platform fornetworking civil society actors in urban-rural constellations, the project aimsto support municipalities in orchestrating citizen-driven innovations and tostrengthen the resilience of a municipality's society and its spatial interdependencies.
2026
- Wilga, M., Zaki, M., Lugmair, N., & Roth, A. (2026). Orchestrating human-AI hybrids: Agency formation and re-configuration through conversational AI agents in physical service environments. Electronic Markets, 36(1). https://doi.org/10.1007/s12525-026-00900-4
2025
- Böhmann, T., Roth, A., Satzger, G., Benz, C., Beverungen, D., Boes, A.,... Wünderlich, N.V. (2025). Continuous value shaping: A boundary concept for innovating service innovation approaches. Electronic Markets, 35(1). https://doi.org/10.1007/s12525-025-00771-1
- Kurtz, J., Meyer, P., Lugmair, N., Ries, L., & Roth, A. (2025). Innovation process design for servitisation: the digital service innovation case at uvex. Journal of Enterprise Information Management. https://doi.org/10.1108/JEIM-03-2024-0144
- Lugmair, N., Posselt, T., Kurtz, J., Ries, L., & Roth, A. (2025). Enable and orchestrate—How keystone actors shape institutions for smart service innovation in ecosystems. Electronic Markets, 35(1). https://doi.org/10.1007/s12525-025-00834-3
2024
- Breutner, N., & Roth, A. (2024). How Employees Perceive Planned Organizational Change: Insights from a Workspace Change Project in the German Insurance Industry. The Journal of Applied Behavioral Science. https://doi.org/10.1177/00218863241290892
- Lugmair, N., Posselt, T., Kurtz, J., Ries, L., & Roth, A. (2024). Managing collaboration for servitization – A service ecosystems perspective. In Proceedings of the 33rd International RESER Conference 2023. Sierre, CH.
- Ries, L., Lugmair, N., Kurtz, J., Beckmann, M., & Roth, A. (2024). Das Versprechen nachhaltiger digitaler Dienstleistungen - eine Fallstudie. In M. Bruhn und K. Hadwich (Hrg.), Sustainable Service Management, Forum Dienstleistungsmanagement. (S. 537-558). Wiesbaden: Springer.
- Roth, A., Benz, C., Wilga, M., Hottum, P., Langes, B., Lewandowski, T.,... Satzger, G. (2024). Value Creation in the Information Economy: The Triad of AI, Service, and Human Work. Journal of Service Management Research, 8(1), 2-12. https://doi.org/10.5771/2511-8676-2024-1-2
- Sengewald, T., & Roth, A. (2024). Actors’ Roles in Citizen-driven Innovation. In Proceedings of the ISPIM Connects Osaka – Connecting and Empowering Society. Osaka, Japan, JP.
- Wilga, M., Hajjam, L., Lugmair, N., Schymanietz, M., & Roth, A. (2024). Characterizing the Roles of AI-Enabled Non-Human Agents in Service Systems. In Proceedings of the 19th International Conference on Wirtschaftsinformatik. Würzburg.
- Wilga, M., Lugmair, N., Schymanietz, M., & Roth, A. (2024). Boost Or Bust: Characterizing Value Co-Creation With AI-Based Non-Human Agents From A User Perspective. In Proceedings of the 13th SERVSIG Conference. Bordeaux, Frankreich, FR.
- Wilga, M., Lugmair, N., Schymanietz, M., & Roth, A. (2024). Characterizing Value Co-Creation With AI-Enabled Non-Human Agents From The Perspective of Well-Being. Journal of Service Management Research, 8, 135-154. https://doi.org/10.5771/2511-8676-2024-3-4-135
2023
- Böhmann, T., Roth, A., Satzger, G., Kurtz, C., Lewandowski, T., Wilga, M.,... Schemmer, M. (2023). Dienstleistungswende zur Nachhaltigkeit.
- Kurtz, J., Meyer, P., Lugmair, N., & Roth, A. (2023, November). Structuring the servitization journey – A socio-technical methodology for developing platform-based smart PSS. Paper presentation at 10th International Conference on Business Servitization, Barcelona, ES.
- Kurtz, J., Meyer, P., & Roth, A. (2023). Decoding the context of servitization: socio-technical pivots on the journey to service-oriented business models in manufacturing firms. Production Planning & Control, 1-18. https://doi.org/10.1080/09537287.2023.2261880
- Kurtz, J., Zinke-Wehlmann, C., Lugmair, N., Schymanietz, M., & Roth, A. (2023). Characterising smart service systems – Revealing the smart value. Journal of Service Management Research, 7, 112-128. https://doi.org/10.5771/2511-8676-2023-2-112
- Meyer, P., Roth, A., & Gutknecht, K. (2023). Service robots in organisational frontlines-A retail managers' perspective. Journal of Retailing and Consumer Services, 70. https://doi.org/10.1016/j.jretconser.2022.103173
- Meyer, P., Roth, A., Gutknecht, K., & Möslein, K. (2023). Potentiale von Servicerobotern am Point of Sale. In Sara D'Onofrio, Stefan Meinhardt (Hrg.), Robotik in der Wirtschaftsinformatik. (S. 225–246). Wiesbaden: Springer Fachmedien.
- Oks, S.J., & Roth, A. (2023). Pesquisando a Indústria 4.0: Oportunidades e Desafios. In Proceedings of the EnANPAD 2023. São Paulo, BR.
- Perez Mengual, M., Danzinger, F., & Roth, A. (2023). Physical interaction platforms: A taxonomy of spaces for interactive value creation. Creativity and Innovation Management, 1 - 12. https://doi.org/10.1111/caim.12557
- Roth, A., Benz, C., Wilga, M., Satzger, G., Böhmann, T., Hottum, P., & Lewandowski, T. (2023). KI-Paradigmenwechsel der Wertschöpfung: Die Triade "Dienstleistung - Arbeit - KI" gestalten. Whitepaper.
- Seilz, V., Krause-Söhner, E., Schaller, C., & Roth, A. (2023). Change of Organizational Ambidexterity in Corporate Venture Units: how an Innovation Unit Increasingly Develops Exploitative Tendencies. HMD : Praxis der Wirtschaftsinformatik, 60, 628-645. https://doi.org/10.1365/s40702-023-00975-z
- Seilz, V., Krause-Söhner, E., Schaller, C., & Roth, A. (2023). Multi-level interaction effects during digital innovation activities: A case study from a digital innovation unit in the paper processing industry. In BAM2023 Conference Proceedings. University of Sussex, GB.
2022
- Förster, M., Bansemir, B., & Roth, A. (2022). Employee perspectives on value realization from data within data-driven business models. Electronic Markets, 21(2), 767-806. https://doi.org/10.1007/s12525-021-00504-0
- Kirschbaum, J., Posselt, T., & Roth, A. (2022). Use-Case-based Innovation for Artificial Intelligence - An ontological Approach. In Association for Information Systems (AIS) (Eds.), Proceedings of the Thirtieth European Conference on Information Systems (ECIS 2022) (pp. 1-7). Timișoara, RO.
- Krause-Söhner, E., Roth, A., & Schaller, C. (2022). Multifaceted and even contradictory? Impulses to push efficiency and innovativeness and the dynamic role of ambiguity in context of a German university. Journal of Business Research, 147, 258-277. https://doi.org/10.1016/j.jbusres.2022.02.058
- Kurtz, J., Meyer, P., & Roth, A. (2022). Servitization in Germany – Establishing the context of servitization in manufacturing firms. Paper presentation at 9th International Conference on Business Servitization: Servitization as a springboard for enhancing sustainable manufacturing, Málaga, ES.
- Lugmair, N., Ries, L., Schymanietz, M., Beckmann, M., & Roth, A. (2022). Making Sense of the Sustainable Smart PSS Value Proposition. In ICIS 2022 Proceedings.3.. Copenhagen, Denmark, DK.
- Oks, S.J., Schymanietz, M., Jalowski, M., Posselt, T., & Roth, A. (2022). Integrierte Entwicklung smarter Produkt-Service-Systeme. In Manfred Bruhn, Karsten Hadwich (Eds.), Smart Services. (pp. 309-331). Wiesbaden: Springer Gabler.
- Satzger, G., Benz, C., Böhmann, T., & Roth, A. (2022). Servitization and Digitalization as “Siamese Twins”: Concepts and Research Priorities. Springer International Publishing.
2021
- Förster, M., Bansemir, B., & Roth, A. (2021). Innovation von datengetriebenen Geschäftsmodellen. HMD : Praxis der Wirtschaftsinformatik, 58, 595–610. https://doi.org/10.1365/s40702-021-00730-2
- Jalowski, M., Roth, A., Oks, S.J., & Wilga, M. (2021). Innovation KI-basierter Dienstleistungen für die industrielle Wertschöpfung – Ein artefaktzentrierter Ansatz. In Manfred Bruhn, Karsten Hadwich (Hrg.), Künstliche Intelligenz im Dienstleistungsmanagement. (S. 165-190). Wiesbaden: Springer Gabler.
- Schwemmer, M., Roth, A., & Pflaum, A. (2021). Laying the foundation for high performance of new digital logistics ventures. International Journal of Business and Systems Research, 15(6), 677-700. https://doi.org/10.1504/ijbsr.2021.10027334
- Wilga, M., Jalowski, M., Kirschbaum, J., & Roth, A. (2021). A Systematic Characterization of Artificial Intelligence Business Models as a Fundament for Business Model Innovation and Strategic Decision-Making. In Proceedings of the 21st European Academy of Management (EURAM) Conference 2021. Montreal/virtual.
2020
- Daiberl, C., & Roth, A. (2020). Driving Service Productivity of Open Innovation Labs. In Albrecht Fritzsche, Julia M. Jonas, Angela Roth and Kathrin M. Möslein (Eds.), Innovating in the Open Lab. (pp. 165–182). Berlin: De Gruyter Oldenbourg.
- Fritzsche, A., Jonas, J., Roth, A., & Möslein, K. (Eds.) (2020). Innovating in the Open Lab. Berlin: De Gruyter Oldenbourg.
- Fritzsche, A., Jonas, J., Roth, A., & Möslein, K. (2020). Preface. In Albrecht Fritzsche, Julia M. Jonas, Angela Roth, Kathrin M. Möslein (Eds.), Innovating in the Open Lab. (pp. VII-X).
- Höckmayr, B., Roth, A., Genenning, S.M., Boukhris, A., Möslein, K., Kalb, D.,... Mittelstädt, S. (2020). Die systematische Entwicklung von Servicesystemen im digitalen Zeitalter – Ein Fakten-basierter Ansatz. In Beverungen D., Schumann J.H., Stich V., Strina G. (Eds.), Dienstleistungsinnovationen durch Digitalisierung - Geschäftsmodelle – Methoden – Umsetzungsbeispiele. (pp. 227-275). Berlin, Heidelberg: Springer Gabler.
- Krause, E., Roth, A., & Schaller, C. (2020). Organizational ambidexterity from a process-oriented perspective: A systematic literature review. In Proceedings of the European Academy of Management (EURAM) Annual Conference 2020 (Dublin, Ireland). Trinity College, Dublin, Ireland.
- Meyer, P., Jonas, J., & Roth, A. (2020). Exploring Customers' Acceptance of and Resistance to Service Robots in Stationary Retail - a Mixed Method Approach. In ECIS 2020 Research Papers (Eds.), ECIS 2020 Research Papers (pp. 1-19). Marrakesch, MA.
- Meyer, P., Jonas, J., & Roth, A. (2020). Frontline Employees' Acceptance of and Resistance to Service Robots in Stationary Retail - An Exploratory Interview Study. Journal of Service Management Research, 4, 21-34. https://doi.org/10.15358/2511-8676-2020-1-21
- Möslein, K., Roth, A., & Heuberger, A. (Eds.) (2020). SERVICE SYSTEMS ENGINEERING. .
- Roth, A. (2020). Piloting in Open Innovation Labs – A Challenge for Local Ecosystems. In Albrecht Fritzsche, Julia M. Jonas, Angela Roth and Kathrin M. Möslein (Eds.), Innovating in the Open Lab. (pp. 3-10). Berlin: De Gruyter Oldenbourg.
- Roth, A., & Oks, S.J. (2020). Künstliche Intelligenz als Treiber für Dienstleistungsinnovation. In Manfred Bruhn, Karsten Hadwich (Hrg.), Automatisierung und Personalisierung von Dienstleistungen. (S. 157-181). Wiesbaden: Springer Gabler.
- Sengewald, T., Boha, J., & Roth, A. (2020). How does the User Type Affect the Acceptance of Digital Innovation on the Job. In Proceedings of the 2020 on Computers and People Research Conference (pp. 22-23). Nuremberg, DE: Association for Computing Machinery.
- Sengewald, T., Höckmayr, B., Roth, A., Hohmann, C., Danzinger, F., & Kalb, D. (2020). SERVICE SYSTEMS ENGINEERING.
- Sengewald, T., & Roth, A. (2020). User Experience of Creativity Support Tools – A Literature Review in a Management Context. In Proceedings of the 15th International Conference on Wirtschaftsinformatik. Potsdam, DE.
- Wolpert, S., & Roth, A. (2020). Development of a classification framework for technology based retail services: a retailers’ perspective. International Review of Retail, Distribution and Consumer Research. https://doi.org/10.1080/09593969.2020.1768575