I am doing research in the field of open and service innovation. One focus is to analyse how physical and digital platforms must be designed to foster service ecosystems and networks. The topic of how to integrate different disciplines, e.g. medical engineering, digital health, but also education and retailing into such platforms and spaces to innovate services, is highly relevant.
Build future of service research and service innovation in German research landscape (DL2030, DF2, OSL) – Analyse smart service development processes and service ecosystems (smarthappps) – Designing platforms and spaces for service innovation (Josephs).
IIP-Ecosphere - Next Level Ecosphere for Intelligent Industrial Production
(Third Party Funds Single)Term: 1. January 2020 - 31. December 2022
Funding source: Bundesministerium für Wirtschaft und Technologie (BMWi)
In IIP-Ecosphere, we develop an ecosystem to reduce obstacles in the implementation of Artificial Intelligence (AI) applications in production and its related processes with the aim to foster intelligent production systems. A framework will be established for
- the unconstrained introduction of AI applications in SMEs
- new, AI-driven services and data exchange
- true AI-driven process chains
- cooperation of diverse stakeholders
- increased compatibility of systems
The “Chair of Information Systems, Innovation and Value Creation” primarily leverages its expertise in the areas of innovation, stakeholder integration, service systems engineering and business model design to support this undertaking. During the project, researcher of the chair are mainly responsible for the development of business models accompanying AI utilization and support in innovation.
Digital services as a success factor for the future of value creation
(Third Party Funds Single)Term: 1. August 2019 - 31. March 2023
Funding source: Bundesministerium für Bildung und Forschung (BMBF)
Digital Transformation as a core driver influences service offerings and business models, as well as organisation, collaboration and forms of human labour. The ability to shape digital services has the potential to be a key competence in this new idea of value creation. There is already a trend of technical innovations like Artificial Intelligence (AI) or the Internet of Things (IoT) being applied in digital services. More over, digitalisation offers new ways of interaction between provider and user in addition to the possibility of co-creating services.
The research project “DL2030” identifies major R&D requirements and approaches to address these. The focus is thereby on technology orientated service systems with high customer value. These systems lead the way towards a competitive German economy. By these measures, the position of service research as a stand-alone scientific field is strengthened. Strategic research directions, potentials and requirements are enforced. The research roadmap, created during the project, is a foundational element for future research emphases in service research. With these goals DL2030 is also supporting the High-Tech-Strategy 2025 of the German government.
Digitization of the central transfer procedure for temporary employment
(Third Party Funds Single)Term: 29. July 2019 - 31. December 2021
Funding source: Industrie
The main objective of the project “Digitization of the central transfer procedure for temporary employment” is the evaluation of a software that enables the digital admission process of temporary contract workers. Within this project the functionality of the interfaces, in particular with regard to the impact of digitization on safety and health at work, economic efficiency, the time required and the transparency of the provided software solution are being evaluated. The research project focuses on how the new software influences different work practices in a day to day environment. It distinguishes between the tasks of the company that receives the temporary contractors and the agency that provides the contractors.
- Jalowski, M., Roth, A., Oks, S.J., & Wilga, M. (2021). Innovation KI-basierter Dienstleistungen für die industrielle Wertschöpfung – Ein artefaktzentrierter Ansatz. In Manfred Bruhn, Karsten Hadwich (Hrg.), Künstliche Intelligenz im Dienstleistungsmanagement. (S. 165-190). Wiesbaden: Springer Gabler.
- Wilga, M., Jalowski, M., Kirschbaum, J., & Roth, A. (2021). A Systematic Characterization of Artificial Intelligence Business Models as a Fundament for Business Model Innovation and Strategic Decision-Making. In Proceedings of the 21st European Academy of Management (EURAM) Conference 2021. Montreal/virtual.
- Daiberl, C., & Roth, A. (2020). Driving Service Productivity of Open Innovation Labs. In Albrecht Fritzsche, Julia M. Jonas, Angela Roth and Kathrin M. Möslein (Eds.), Innovating in the Open Lab. (pp. 165–182). Berlin: De Gruyter Oldenbourg.
- Fritzsche, A., Jonas, J., Roth, A., & Möslein, K. (Eds.) (2020). Innovating in the Open Lab. Berlin: De Gruyter Oldenbourg.
- Fritzsche, A., Jonas, J., Roth, A., & Möslein, K. (2020). Preface. In Albrecht Fritzsche, Julia M. Jonas, Angela Roth, Kathrin M. Möslein (Eds.), Innovating in the Open Lab. (pp. VII-X).
- Höckmayr, B., Roth, A., Genenning, S.M., Boukhris, A., Möslein, K., Kalb, D.,... Mittelstädt, S. (2020). Die systematische Entwicklung von Servicesystemen im digitalen Zeitalter – Ein Fakten-basierter Ansatz. In Beverungen D., Schumann J.H., Stich V., Strina G. (Eds.), Dienstleistungsinnovationen durch Digitalisierung - Geschäftsmodelle – Methoden – Umsetzungsbeispiele. (pp. 227-275). Berlin, Heidelberg: Springer Gabler.
- Krause, E., Roth, A., & Schaller, C. (2020). Organizational ambidexterity from a process-oriented perspective: A systematic literature review. In Proceedings of the European Academy of Management (EURAM) Annual Conference 2020 (Dublin, Ireland). Trinity College, Dublin, Ireland.
- Meyer, P., Jonas, J., & Roth, A. (2020). Exploring Customers' Acceptance of and Resistance to Service Robots in Stationary Retail - a Mixed Method Approach. In ECIS 2020 Research Papers (Eds.), ECIS 2020 Research Papers (pp. 1-19). Marrakesch, MA.
- Meyer, P., Jonas, J., & Roth, A. (2020). Frontline Employees' Acceptance of and Resistance to Service Robots in Stationary Retail - An Exploratory Interview Study. Journal of Service Management Research, 4, 21-34. https://dx.doi.org/10.15358/2511-8676-2020-1-21
- Möslein, K., Roth, A., & Heuberger, A. (Eds.) (2020). SERVICE SYSTEMS ENGINEERING. .
- Roth, A. (2020). Piloting in Open Innovation Labs – A Challenge for Local Ecosystems. In Albrecht Fritzsche, Julia M. Jonas, Angela Roth and Kathrin M. Möslein (Eds.), Innovating in the Open Lab. (pp. 3-10). Berlin: De Gruyter Oldenbourg.
- Roth, A., & Oks, S.J. (2020). Künstliche Intelligenz als Treiber für Dienstleistungsinnovation. In Manfred Bruhn, Karsten Hadwich (Hrg.), Automatisierung und Personalisierung von Dienstleistungen. (S. 157-181). Wiesbaden: Springer Gabler.
- Sengewald, T., Boha, J., & Roth, A. (2020). How does the User Type Affect the Acceptance of Digital Innovation on the Job. In Proceedings of the 2020 on Computers and People Research Conference (pp. 22-23). Nuremberg, DE: Association for Computing Machinery.
- Sengewald, T., Höckmayr, B., Roth, A., Hohmann, C., Danzinger, F., & Kalb, D. (2020). SERVICE SYSTEMS ENGINEERING.
- Sengewald, T., & Roth, A. (2020). User Experience of Creativity Support Tools – A Literature Review in a Management Context. In Proceedings of the 15th International Conference on Wirtschaftsinformatik. Potsdam, DE.
- Wolpert, S., & Roth, A. (2020). Development of a classification framework for technology based retail services: a retailers’ perspective. International Review of Retail, Distribution and Consumer Research. https://dx.doi.org/10.1080/09593969.2020.1768575