The research group “Gamification & Digital Customer Engagement” investigates the design of gamified and motivational information systems and the effects of game design features on human motivation, experience and behaviour.
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- Augenstein, D., & Morschheuser, B. (2022). Understanding human factors in the metaverse - an autonomous driving experiment. In ECIS 2022 Research-in-Progress Papers (pp. 1-8). Timișoara, RO.
- Krath, J., Morschheuser, B., & von Korflesch, H.F. (2022). Designing gamification for sustainable employee behavior: Insights on employee motivations, design features and gamification elements. In Tung X. Bui (Eds.), Proceedings of the 55th Hawaii International Conference on System Sciences (pp. 1594−1603). Maui, HI, US.
- Wittmann, M., & Morschheuser, B. (2022). What do games teach us about designing effective human-AI cooperation? - A systematic literature review and thematic synthesis on design patterns of non-player characters. In Mila Bujić, Jonna Koivisto, Juho Hamari (Eds.), Proceedings of the 6th International GamiFIN Conference (pp. 95−104). Tampere, FI, FI: CEUR Workshop Proceedings.
- Riar, M., Morschheuser, B., Hamari, J., & Zarnekow, R. (2020). How game features give rise to altruism and collective action? Implications for cultivating cooperation by gamification. In Tung X. Bui (Eds.), Proceedings of the 53rd Hawaii International Conference on System Sciences (pp. 695−704). Maui, HI, US.