Prof. Dr. Benedikt Morschheuser
School of Business, Economics & Society, Assistant Professorship of Information Systems (Gamification)

Prof. Dr. Benedikt Morschheuser
School of Business, Economics & Society, Assistant Professorship of Information Systems (Gamification)

The research group “Gamification & Digital Customer Engagement” investigates the design of gamified and motivational information systems and the effects of game design features on human motivation, experience and behaviour.

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2025

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2020

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