Prof. Dr. Andrea Büttner

Chair of Aroma and Smell Research

Current focus of our research is on improving and maintaining food and product quality, on contaminant and metabolite analysis, and on developing analytics and diagnostics in networked and intelligent systems to ensure highest product quality and consumer acceptance. We pay special attention to sustainable and resource-saving management as well as to product safety and consumer protection.

Our Research comprises both the projects at the Chair of Aroma and Smell research at FAU, our Sensory Sciences Consortium, together with our strong ties to Fraunhofer IVV with manifold project activities in the field of consumer research and protection, nutrition and health, and sensory sciences. We are a team of associated professors and junior research group leaders jointly creating impact

  • ODEUROPA: Negotiating Olfactory and Sensory Experiences in Cultural Heritage Practice and Research

    (Third Party Funds Group – Sub project)

    Overall project: ODEUROPA
    Term: 1. January 2021 - 31. December 2022
    Funding source: EU - 8. Rahmenprogramm - Horizon 2020
    URL: https://odeuropa.eu/

    Our senses are gateways to the past. Although museums are slowly discovering the power of multi-sensory presentations, we lack the scientific standards, tools and data to identify, consolidate, and promote the wide-ranging role of scents and smelling in our cultural heritage. In recent years, European cultural heritage institutions have invested heavily in large-scale digitization. A wealth of object, text and image data that can be analysed using computer science techniques now exists. However, the potential olfactory descriptions, experiences, and memories that they contain remain unexplored. We recognize this as both a challenge and an opportunity. Odeuropa will apply state-of-the-art AI techniques to text and image datasets that span four centuries of European history. It will identify the vocabularies, spaces, events, practices, and emotions associated with smells and smelling. The project will curate this multi-modal information, following semantic web standards, and store the enriched data in a ‘European Olfactory Knowledge Graph’ (EOKG). We will use this data to identify ‘storylines’, informed by cultural history and heritage research, and share these with different audiences in different formats: through demonstrators, an online catalogue, toolkits and training documentation describing best-practices in olfactory museology. New, evidence-based methodologies will quantify the impact of multisensory visitor engagement. This data will support the implementation of policy recommendations for recognising, promoting, presenting and digitally preserving olfactory heritage. These activities will realize Odeuropa’s main goal: to show that smells and smelling are important and viable means for consolidating and promoting Europe’s tangible and intangible cultural heritage.

2021

2020

Related Research Fields

Contact: